BACARDI LAUNCHED D’USSE XO AT $275 IN 11 STATES IN THE USA

cognac-paradis-d-usse-xo

D’ussé Cognac XO comes after the VSOP. Two years after launching the D’ussé Cognac brand with a VSOP quality, Bacardi is extending its product line depth by applying an upscale brand stretch. Note the technical terms, i.e., upward and downward product line stretch, product line versus SKUS, product line width versus depth versus length. When …

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