COGNAC DAILY NEWS

MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts

WHY IS BRANDY THE BEST SPIRIT FOR CHRISTMAS?

Brandy covers a wide spectrum of fruit spirits, from the awesome grape armagnacs, pisco, grappa and brandy jerez, to the apples and pears in Calvados, or cherries in kirsch. Brandy … Continue reading

December 8, 2017 · Leave a comment

ENGAGING CONSUMER WITH MEANINGFUL VIRTUAL REALITY AND TECHNOLOGY TO ENGAGE CONSUMERS

Louis XIII Cognac’s most recent activation is a great example of how luxury brands are aligning with meaningful causes and influencers to appeal to luxury consumers’ growing desire to feel … Continue reading

December 7, 2017 · Leave a comment

TRAINING THE FUTURE GENERATIONS OF LUXURY CRAFSTMAN

 & EDU On Monday, the LVMH group started its first Italian professional training programme in Florence, where it established a branch of the Institut des Métiers d’Excellence (IME), its vocational … Continue reading

December 7, 2017 · Leave a comment

ANOTHER FAKE MOET-HENNESSY PRODUCT DISTRIBUTED IN CHINA

Source: the drinks business by Natalie Wang 5th December, 2017 Following a formal complaint filed by French luxury group Louis Vuitton Moët Hennessy, the Beijing Administration for Industry and Commerce … Continue reading

December 6, 2017 · Leave a comment

HALF OF MILLENIALS WILL SPEND MORE THIS HOLIDAY SEASON

While most consumers (54%) say they’re keeping their holiday spending about even with last year, young adults (18-24 years old) are likely to increase theirs, according to survey released last … Continue reading

November 29, 2017 · Leave a comment

HENNESSY IS GETTING INTO CRAFT COGNAC OFFICIALLY WITH ITS 2ND MASTER BLENDER’S SELECTION

Hennessy getting into Craft Cognac Hennessy has launched the second release in its limited edition Master Blender’s Selection series. Master Blender’s Selection N°2 is made from eaux-de-vie selected by former … Continue reading

November 4, 2017 · Leave a comment

GRAND MARNIER IS MADE OF COGNAC AND WANTS PEOPLE NOW TO KNOW ABOUT IT

  Grand Marnier is said to go back to its luxury roots and emphasize its connection with cognac. As you may know, Grand Marnier is made with cognac, and it … Continue reading

October 27, 2017 · Leave a comment