MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts

Cognac In Las Vegas: Professor Adam Carver Serves Remy Martin Louis XIII At $100 Per Shot And Recommends “Not Smelling The Cognac Before Drinking”

A 750 ML bottle is just shy of $2,000, and even the bottle is a collector’s item—just one 1.75L bottle takes 80 man-hours to create…and because of the materials used—crystal and gold—costs $800. “The usual custom is if you order a shot and empty the bottle, they’re supposed to give you the bottle,” 

Adam Carmer of the Whiskey Attic

Adam Carmer, who teaches classes at UNLV on fine libations, was able to offer the good stuff for $100 a shot (go anywhere else in town and you’ll be looking at a $250 price tag, minimum), and he’d come up with a tasting method that he felt kicked ass over any previous incarnation.

As Carmer explains, the traditional tasting method is: 1. Look at it. 2. Smell it. 3. Taste it. But many people don’t get anything out of this

Remy Martin Louis XIII Cognac

 process. “They just end up tasting alcohol,” Carmer says. So through research and meticulous experimentation, Carmer has come up with a method that turns standard tasting on its head a bit:

1. Do NOT smell the cognac before drinking. Take a small sip and let the liquid rest naturally in your mouth. Hold your head normally, mouth closed, and feel the cognac, by nature of gravity, drift down your jawline to the front of your mouth and the top of your tongue. Wait about 10 seconds. A burning sensation is normal, Carmer explains, as that’s the alcohol burning off, leaving you with pure taste.

2. Take small swallows, letting the cognac take its time. Tearing up is a normal reaction during this period, he explains, encouraging you to relax and not to fight it. You should get at least 5-7 swallows per sip.

3. Once you’ve completely swallowed all the cognac, lift your glass and smell. “You’ll find you no longer smell any alcohol.”

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2 comments on “Cognac In Las Vegas: Professor Adam Carver Serves Remy Martin Louis XIII At $100 Per Shot And Recommends “Not Smelling The Cognac Before Drinking”

  1. Bob
    December 30, 2011

    Hi: I have a bottle of NUYENS cognac that is 84 proof. Can you tell me what year this could be from? It has never been opened and is full. I found the cognac in a container that looks like paper machie surrounding the bottle . Could this cognac still be good to drink? I think it might be from 1930/40’s. And last could this have any value? Thanks for your time
    Bob Barnhart

    • cognacs
      January 16, 2012

      Nuyens I believe does not exist any longer.
      It was a private label/merchant brand not specific to cognac.
      I cannot tell without seeing the bottle.
      Cognac lasts for many centuries as long as the cork is not leaking.

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This entry was posted on January 5, 2011 by in Cognacs, Labels, Remy Martin, Websites and tagged , , .
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