MARKETING/DESIGN/CONSUMER TRENDS/INSPIRATIONS Cognac & Brandy News for Consumers & Industry Experts Edited by 3 Times Winner of World Best Cognac Producer
Adam Carmer, who teaches classes at UNLV on fine libations, was able to offer the good stuff for $100 a shot (go anywhere else in town and you’ll be looking at a $250 price tag, minimum), and he’d come up with a tasting method that he felt kicked ass over any previous incarnation.
As Carmer explains, the traditional tasting method is: 1. Look at it. 2. Smell it. 3. Taste it. But many people don’t get anything out of this
process. “They just end up tasting alcohol,” Carmer says. So through research and meticulous experimentation, Carmer has come up with a method that turns standard tasting on its head a bit:
1. Do NOT smell the cognac before drinking. Take a small sip and let the liquid rest naturally in your mouth. Hold your head normally, mouth closed, and feel the cognac, by nature of gravity, drift down your jawline to the front of your mouth and the top of your tongue. Wait about 10 seconds. A burning sensation is normal, Carmer explains, as that’s the alcohol burning off, leaving you with pure taste.
2. Take small swallows, letting the cognac take its time. Tearing up is a normal reaction during this period, he explains, encouraging you to relax and not to fight it. You should get at least 5-7 swallows per sip.
3. Once you’ve completely swallowed all the cognac, lift your glass and smell. “You’ll find you no longer smell any alcohol.”
For more: http://www.lasvegasweekly.com/news/2011/jan/04/best-100-shot-ill-ever-take/
Hi: I have a bottle of NUYENS cognac that is 84 proof. Can you tell me what year this could be from? It has never been opened and is full. I found the cognac in a container that looks like paper machie surrounding the bottle . Could this cognac still be good to drink? I think it might be from 1930/40’s. And last could this have any value? Thanks for your time
Bob Barnhart
Nuyens I believe does not exist any longer.
It was a private label/merchant brand not specific to cognac.
I cannot tell without seeing the bottle.
Cognac lasts for many centuries as long as the cork is not leaking.